Company Introduction

Founded in 2009, KKBC is a leading B2B tech marketing agency dedicated to inspiring brands through innovative strategies and creative communication. With services ranging from media planning and digital management to brand research and public relations, we operate across APAC, EMEA, and North America, offering significant career growth opportunities. As a global, location-free company, we embrace the diverse cultural contributions of our teams across multiple countries, leveraging these perspectives to meet both local and international market needs. At KKBC, we value our team as our greatest asset and are committed to providing a dynamic environment where employees can excel and contribute to our mission of creating inspiring brands worldwide.

Summary

The Marketing Automation Specialist is responsible for designing, implementing, and optimizing automated marketing workflows that drive lead nurturing, campaign execution, and revenue growth across the company’s ecosystem. This role works closely with stakeholders to build scalable marketing operations that deliver personalized experiences at every stage of the customer journey. The ideal candidate has strong technical expertise in marketing automation platforms, a deep understanding of customer lifecycle management, and a data-driven mindset.

Key Responsibilities

• Administers marketing campaigns; tests and analyzes workflow, lead generation, lead nurturing, and lead scoring; and identifies tactics for improvement
• Responsible for creating automated campaigns globally
• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
• Maintaining Marketing Automation integration with CRM and assisting in the integration of additional platforms into the marketing automation software
• Monitoring performance in running campaigns and creating reports
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
• Working with management to define KPIs, create reporting, and analyze campaign performance
• Creating recommendations to improve campaigns continuously
• Managing marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Planning and performing A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Supporting essential marketing operations initiatives in Marketo such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Requirements

• Excellent English communication skills, both written and oral
• Experienced with customer relationships management software such as Hubspot, Marketo, and Salesforce, and possess web development and digital design skills (HTML at a minimum)
• Must maintain a PC/laptop with adequate performance and high-speed internet
• Candidates must possess at least a Bachelor’s Degree, Master’s Degree/Post-Graduate Degree in a related field (preferably in marketing-related fields)
• At least 6 years of working experience as a marketing automation specialist in a Digital Marketing Agency
• Must be highly organized and self-motivated with a sense of urgency
• Strong ability to organize and work on multiple tasks simultaneously
• Ability to identify risks and problems
• Team player
• Strong problem-solving skills and detail-oriented
• Independent and self-starter
• Having experience working in a Digital Marketing agency is a plus